How it works
The simplyodds approach in three short reads: value, arbitrage, and the fair price.
The two-line version
We take the middle price across our sportsbooks and strip the margin out. That is the fair price. We then compare what each bookmaker is paying on every football market. When a book pays more than the fair price implies, that's a value bet.
Value betting, what it is and how simplyodds finds it
A value bet is a price longer than the true probability of the outcome. Find enough of them and you win long-term, regardless of which individual bets lose.
Arbitrage betting, guaranteed profit when the books disagree enough
When two bookmakers price the same match differently enough, you can back every outcome and lock in a profit regardless of result. Rare, smaller margins, but no variance.
The fair price, how we strip the margin out of our sportsbooks
Every bookmaker price includes a margin. Take the middle price across our sportsbooks, remove that margin, and you get a clean estimate of what an outcome is really worth.
Get every edge in real time
Once you understand the method, the practical question is "how do I see edges the moment they appear?" Two ways: browse the live board, or connect the Telegram bot to push alerts to your phone.